Data Literacy for Sales & Marketing Teams
Sales and marketing professionals read funnel data without falling into the small-base trap, question attribution reports, judge A/B test results properly and build honest pipeline forecasts. In 45 minutes and four assessed units, for anyone who works with campaign and funnel numbers day to day.
- Easy-to-follow course
- 4 quizzes at 80% in every course
- Narration and captions on every screen
- Written and fact-checked in 2026
Watch the introduction, then see the interactions your learners will use.
One licence for your LMS, 12 months, for the learners you buy for, delivered as one SCORM package. Priced per learner, with volume discounts.
What your team will learn
Upon course completion, employees will gain a full and clear understanding of:
- How to read a sales or marketing funnel stage by stage, and spot the small base trap at its lower stages
- How to compare channels and campaigns fairly, and know where to look first when funnel numbers disappoint
- How to read an attribution report with the understanding that its model is a choice, not a fact
- How to judge whether an A/B test result can actually be trusted, and what to ask before accepting a declared winner
- How to tell a vanity metric apart from one tied to revenue, in a sales and marketing context specifically
- How to build an honestly weighted pipeline forecast, and tell a seasonal pattern apart from a genuine trend
Who it is for
Written for sales and marketing. No technical background is needed, and nothing in it assumes a previous course.
This course from Blocknorth teaches sales and marketing professionals to read funnel data, question attribution reports, judge A/B test results, and build honest pipeline forecasts. Built for anyone who works with campaign and funnel numbers day to day, not for building the dashboards themselves.
Course contents
4 units. Each ends with a 10-question quiz; 8 correct unlocks the next unit.
Funnel Data and the Small-Base Trap
- The funnel as the spine of sales and marketing data, from awareness through to closed-won
- Why a conversion rate lower down the funnel sits on a smaller, shakier base
- Stage-to-stage rates versus one blended overall number, and what the blend can hide
- Comparing channels and campaigns fairly when their volumes differ wildly
Attribution and Its Limits
- What attribution is actually trying to answer
- The three models you will meet most often, in plain English
- Why attribution is always a modelling choice, not a measured fact
- The specific blind spots every model shares
A/B-Test Literacy
- What an A/B test is actually testing, in plain English
- Why a test needs enough volume and enough time before its result can be trusted
- The classic mistakes that turn a noisy result into a false "winner"
- What to ask before trusting someone else's declared winner
Honest Forecasting, Real Metrics and Seasonality
- Vanity metrics versus revenue metrics, applied specifically to sales and marketing
- Why a sales pipeline is structurally optimistic, and how to weight it honestly
- Telling a seasonal pattern apart from a genuine change in demand
- Building a track record that earns trust in your own forecasts
Details
| Length | About 45 minutes, self-paced, resumes where the learner left off |
|---|---|
| Format | SCORM 1.2 package. Runs in any conformant LMS (Moodle, Cornerstone, Docebo, SAP SuccessFactors, TalentLMS and others) |
| Assessment | 4 unit quizzes, 10 questions each, 80% to pass. Score and completion reported to your LMS |
| Accessibility | Optional narration and captions on every screen, keyboard navigation, responsive on PC and tablet |
| Language | UK English |
| Publisher | Blocknorth |
| Written and fact-checked | In 2026, reviewed each quarter |
What a licence includes
One licence for your LMS, 12 months, for the learners you buy for, delivered as one SCORM package. Priced per learner, with volume discounts.
See pricing →Questions buyers ask
Will it run in our LMS?
Yes, if your LMS supports SCORM 1.2, which almost every LMS does. You upload one zip file, assign it, and completions and scores report back automatically. We confirm compatibility for your platform before you buy, and the free sample package lets you test it in place.
Can we try it before we buy?
Yes. Ask for the free sample package and you will have Unit 1 of a foundation course as a real SCORM 1.2 file, so you can check it runs in your own LMS. Request it with the form below and you will have it within 1 working day.
What do we receive?
The SCORM package, a one-page quick-start for your LMS administrator, the course listing sheet for your catalogue, and preview images. Updates to the course during your licence are supplied at no charge.
How does a licence work?
You licence the course for the learners you buy for, for 12 months, on your own LMS, and you receive one SCORM package. Pricing is per learner with volume discounts as your numbers grow, and we licence from ten learners upwards.
Where teams go next
Request a quote or the sample package
Tell us the course and roughly how many learners. You will have a quote, or your sample package, within 1 working day.
Prefer email? sales@businesstechnologytraining.com