AI for Marketing
Marketing teams create faster with AI while protecting brand voice, accuracy and the law. In 45 minutes and four assessed units, your marketers learn where AI is changing marketing, how to use today's tools for real content, campaign and research tasks, and how to handle disclosure, copyright and brand safety. Written for marketers with no technical background.
- Easy-to-follow course
- 4 quizzes at 80% in every course
- Narration and captions on every screen
- Written and fact-checked in 2026
Watch the introduction, then see the interactions your learners will use.
One licence for your LMS, 12 months, for the learners you buy for, delivered as one SCORM package. Priced per learner, with volume discounts.
What your team will learn
Upon course completion, employees will gain a full and clear understanding of:
- What AI is and isn't, in plain language
- Where AI is transforming content, campaigns and analytics
- How to use today's AI tools effectively for real marketing tasks
- The specific risks of AI in marketing, from copyright to false claims
- How to use AI responsibly, with disclosure, brand safety and the rules in mind
- How to talk about AI confidently with their team, clients and customers
Who it is for
Written for sales and marketing. No technical background is needed, and nothing in it assumes a previous course.
This course from Blocknorth gives marketing professionals a clear, practical understanding of AI and what it means for their work. No technical background is needed: you will learn what AI is, where it is transforming marketing, how to use today's AI tools for real marketing tasks and how to use it responsibly, with disclosure, copyright and brand safety front of mind.
Course contents
4 units. Each ends with a 10-question quiz; 8 correct unlocks the next unit.
AI Foundations for Marketing
- What AI is and why marketing is one of its busiest homes
- How AI learns and why brand and quality matter
- What AI is good at and where it falls short
- The data behind marketing AI
AI Across Marketing
- Content creation, the flagship use
- Ideas, SEO and the new Generative Engine Optimisation (GEO)
- Personalisation, email, social and advertising
- Analytics, prediction and chatbots
Generative AI for Marketing Tasks
- Drafting, repurposing and brainstorming content
- Images and visuals, with rights in mind
- Prompting in your brand voice and personalising at scale
- Handling data safely and the limits to respect
Using AI Responsibly in Marketing
- Disclosure and truthful, substantiated claims
- Copyright, likeness and deepfakes
- Brand safety, customer data and authenticity
- Accountability, human review and a personal checklist
Details
| Length | About 45 minutes, self-paced, resumes where the learner left off |
|---|---|
| Format | SCORM 1.2 package. Runs in any conformant LMS (Moodle, Cornerstone, Docebo, SAP SuccessFactors, TalentLMS and others) |
| Assessment | 4 unit quizzes, 10 questions each, 80% to pass. Score and completion reported to your LMS |
| Accessibility | Optional narration and captions on every screen, keyboard navigation, responsive on PC and tablet |
| Language | UK English |
| Publisher | Blocknorth |
| Written and fact-checked | In 2026, reviewed each quarter |
What a licence includes
One licence for your LMS, 12 months, for the learners you buy for, delivered as one SCORM package. Priced per learner, with volume discounts.
See pricing →Questions buyers ask
Will it run in our LMS?
Yes, if your LMS supports SCORM 1.2, which almost every LMS does. You upload one zip file, assign it, and completions and scores report back automatically. We confirm compatibility for your platform before you buy, and the free sample package lets you test it in place.
Can we try it before we buy?
Yes. Ask for the free sample package and you will have Unit 1 of a foundation course as a real SCORM 1.2 file, so you can check it runs in your own LMS. Request it with the form below and you will have it within 1 working day.
What do we receive?
The SCORM package, a one-page quick-start for your LMS administrator, the course listing sheet for your catalogue, and preview images. Updates to the course during your licence are supplied at no charge.
How does a licence work?
You licence the course for the learners you buy for, for 12 months, on your own LMS, and you receive one SCORM package. Pricing is per learner with volume discounts as your numbers grow, and we licence from ten learners upwards.
Where teams go next
AI for Business 101
AI Skills for Legal Professionals
Claude AI for Business 101
AI Agents for Business
Read: The Ultimate Guide to Buying E-Learning Courses for Business 5 minute read
Request a quote or the sample package
Tell us the course and roughly how many learners. You will have a quote, or your sample package, within 1 working day.
Prefer email? sales@businesstechnologytraining.com